Hello! I'm Mel, a data-focused Lifecycle and Growth Marketing expert specializing in high-impact B2B/B2C demand generation and end-to-end campaign management.I create campaigns that drive demand, increase engagement, and foster sustainable growth. My work is grounded in a human-centered approach, applied with today's technology, which I believe is the key to balance in building strong B2B/B2C relationships.Want to chat about your current marketing programs? Send me an email or connect on LinkedIn!

Mel Tash

(She/Her/Hers)

Growth & Lifecycle Marketing | Campaign Strategy | Demand Generation | Customer Marketing | Copywriting | Project Management

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Opportunity Insights: Website Redesign + Rebrand
B2B/B2C Education ServicesAfter a slow period of sales and engagement, I looked at the company messaging and strategy that was in place, and realized it was no longer speaking to their ideal customer.Knowing the company needed a quick turnaround, I identified a few key website pages that could be reimagined. I initiated the project, conducted customer research, developed a plan and timeline, sought buy-in and feedback from stakeholders, and coordinated with internal and external teams.In 60 days, we had 4 new website pages (2 sales pages, a home page, and checkout page) with new copy and a fresh design that brought a 60% increase in engagement and 35% increase in sales.I also assisted the CMO in a full company rebrand and name change that was planned over the course of a year that pushed the company forward in new and exciting ways.

Creative & Strategic Asset Creation
B2C Virtual TrainingOnce the need for a fresh marketing asset was realized, I wrote, directed, and produced an evergreen webinar that generated over $823K and over 2k+ leads over 2 years.This 45-minute recording included strong CTAs, an interactive PDF, and effective integration into existing marketing channels to encourage the flow of traffic through the sales funnel.The content spoke directly to our ideal audience, strategically hitting impactful, emotional, and informational points through storytelling and arc. This brought a high level of value to the viewer without feeling like a sales pitch, resulting in continuous nurturing and sales long-term.

Tech Migrations: Project Management + Cross-Functional TeamworkA previous employee had misused the company Email Service Provider, blacklisting the domain and rendering us unable to send marketing emails to over 40% of the contact list.I researched the best solution and moved forward with a 3 month migration to a new email service provider. Working with specialists, contractors, and stakeholders, this project included migrating and optimizing 100+ automations, transferring a list of over 50,000+ contacts with <1% data loss, and creating new systems in which multiple department teams could benefit and thrive.The migration resulted in a leaner, more simplified tech stack that:• Saved the company $23,000+ in unnecessary fees and charges annually
• Improved email marketing health score by 65%
• Increased the company's email list by 39% in 1 year.
• Converted a significant amount of team processes from manual to automated tasks, freeing up time, energy, and resources.

Marketing Campaign Strategy & Project ManagementThis project was for the launch and promotion of a company's annual customer event, and included audience-specific messaging delivered at a curated pace via email, social channels, and a sales page, delivered over the course of 6 months.The campaign required a high level of cross-collaboration between multiple departments and external contractors to fully realize the marketing vision.Though a few pivots, optimizations, and adjustments were made along the way (because every strategy should be flexible!) this campaign resulted in a successful 300% increase in event ticket sales from the previous year.

Customized Sales Enablement StrategyI coordinated with the company's Sales team to optimize the sale closing process in order to increase conversion.I researched and implemented a unique checkout strategy that resulted in $342K additional revenue annually. This included planning, monitoring, team collaboration & training, and result monitoring/reporting.

About me

Home: Orlando, FL
Family: Partner - Justin
Two cats - Sebastian & Barbosa
Education: B.A. in Communications & Business Admin from Texas A&M University
Hobbies: Theme parks, designing pickleball paddles, video games, interior design, crochet, crafting.
Food: Salmon Caesar Salad (Pescatarian for 6+ years now!)
College: Texas A&M University
Meyers-Briggs: INTJ - The Architect
Birth Chart: Cancer Sun, Capricorn Moon, Libra Rising
Life Philosophy: Anything can happen. Kinda magical, isn't it?
Values: Honesty, authenticity, credibility, empathy, creativity, curiosity, communication

PET PROJECT

Picklennial

Pickleball Paddles with Personality for the Casual PlayerJust for fun, I launched an Etsy store in 2024 selling made-to-order pickleball paddles with unique designs based on pop culture, music, internet memes, etc. Picklennial is all about creating a vibe and expressing yourself on the court. Whether you’ve been playing for a while or stepping onto the court for the first time, Picklennial has something for everyone. Check it out!

"I had the pleasure of working with Mel for three years. I've had the opportunity to oversee dozens of employees and several marketing teams over the course of my career, and Mel is a standout. She brings that elusive blend of technical prowess, creativity, critical thinking, and empathy to her work. This powerful combination allows her to see through the eyes of our customer, connect those insights with company values and the services we provide, and build the processes and messaging necessary to bring the two together.Mel consistently takes a good idea and makes it even better, and helps others to do the same. She engages wholeheartedly, and always has time to help a colleague while also nailing her own deliverables. Mel is widely regarded by her peers as the go-to person when you need to get something done.Approachable, humorous, whip-smart and kind: that's Mel. If you have the chance to work with her, take it!"- Chris Clark, COO at Lumia

"Mel has been an innovative, precise, savvy and reliable marketing force! She led the way to develop systems and solutions for our key initiatives—helping us reach sales goals, save thousands per month in operating costs and eliminate countless headaches.Mel has the unique superpower of being data-minded and creative in her problem-solving, which leads to great results! She is also deeply compassionate and anticipates others needs. Mel is an invaluable asset to have on a team!"- Ashley Zink, CMO at Lumia & Marketing Consultant

"[Mel is] Constant, always professional, and driven to get tasks done with kindness and courtesy. She is also patient, passionate, and energetic."- John Kim, The Angry Therapist

"Mel has been a blessing to me and to my [multiple] companies! I can't express the impact that her marketing advice has helped both my companies prosper and become more appealing to our customers. She helped us get up to speed with today's times and is always available to help with any of my urgent needs or concerns. I recommend Mel for new entrepreneurs and companies that just need a facelift. I speak from experience with both types!"- Jamie Peaden, CEO at Jr. Peaden Septic

"Mel assisted in the execution of marketing strategies for high revenue clients. This included individual tasks as well as working within a team. She successfully managed campaigns for digital advertising, social media, blog entries, website optimization and ecommerce, including reporting measurable results.Mel is very capable of independent work and does not hesitate to take initiative. She is highly organized and practices time management when given a project. When working with others, she has strong natural leadership qualities and is always willing to help others where she can, often offering a creative and effective solution.In the hectic and constantly evolving industry of Marketing, Mel stays level headed and focused on the job to be done. She has made an effort to stay current on industry trends and practices and her quality of work is reflective of this fact. Her ability to learn independently and passion for the subject matter has made her a skilled marketer"- Ryan Flannagan, CEO at Nuanced Media

"As a paid ads agency, I've worked with over 200 people in marketing roles at companies. Of them all, she easily is in the top 5. Marketing fundamentals, complex strategy ideation, and actual execution of tasks given can make or break a company. Mel lacks none of these. I have been genuinely impressed in every interaction. [Mel works with] Fast execution, 0 hand-holding, & willingness to work inside of team."-Josiah Daves, Advertising Expert & Strategist

"Mel is amazing! She delivers clear details and directions that streamline project completion. Plus, she is exceptional at creative problem solving when issue due present themselves. Mel is a superb communicator, consistently responding with kindness and offering well-thought-out answers."- Kelly Cabana, Automation Specialist

"I loved working with Mel! She was always so sweet to chat with and made working with her super easy. I always appreciated how clear her requests were and how quickly she responded to find answers to questions. Her eye for marketing is on point! Mel was always very clear with her communication and provided all content I might need for a project. She also always provided good feedback during QA and did so with kindness!"- Natalie Russo, Web/Graphic Designer

"Working with Mel has been fantastic. She does impressive work and asks great questions. She understands integrated marketing systems and the necessity for consistent messaging across channels. She created many helpful resources for external teams and also helped Lumia to achieve one of the lowest bounce rates I've seen on a website. She owns her work and she follows up. She responds (thoughtfully) to communications. She's been on a lot of big projects and has been able to adjust and revamp some intricate systems in a volatile year. "- Austin Weaver, Chatterkick

"Mel impressed me from day one. I think she is one bright individual with stellar organization skills, and is super strategic minded. She always has great ideas and I can see her gears turning when we talk about results and how we can achieve even better KPIs. [Her strengths are] intelligence, organization, she never had to look at notes to know where something was in development or even [what] assets were available. I loved working with her and hope to again in the future."- Kristy Plucker, Chatterkick